主流媒体参与公众问责与企业污染排放约束：来自“电视问政”的证据Mainstream Media Participation in Public Accountability and Enterprise Emission Restraint: Evidence from “Policy Advising on Television”
牛子恒,金环
摘要(Abstract)：
公众参与是环境治理的重要第三方力量，但由于公众参与环境治理普遍存在分散化及碎片化特征，这使得公众参与环境治理所发挥的效果受限。本文从扩大公众参与环境治理影响力的视角，通过引入“电视问政”类节目推广的准自然实验，借助企业微观数据库，探究了主流媒体参与公众问责对企业污染排放的影响及其作用机制，并进一步从强化节目效果的视角，检验了提高节目质量的实现路径。研究发现，“电视问政”类节目推广有效约束了企业污染排放，其中，促进企业强化环境治理和迫使企业退出是重要作用机制。同时，在高行业竞争环境下或当政府面临较大财政压力时，“电视问政”类节目推广促进企业污染减排的作用效果存在被削弱的现象。此外，进一步讨论表明在该类节目中设置评价机制、提高该类节目的播出频率以及在晚间黄金时间段播出节目有助于强化该类节目的作用效果。本文相关研究结论强调了主流媒体在公众参与环境治理过程中的重要性，这是对现有公众参与环境治理研究的有益补充，也为政府进一步从第三方视角完善环境治理体系提供了一定参考。
关键词(KeyWords)： 电视问政;主流媒体;公众问责;污染排放约束
基金项目(Foundation): 国家社会科学基金青年项目“全国统一大市场建设驱动企业数字化转型的机制与路径研究”(24CJL042);; 国家自然科学基金青年项目“数据价值化对企业数字技术创新的影响研究”(72403130)的资助
作者(Author): 牛子恒,金环
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